White Belt

Foundations: An Introduction to AI for Creatives

Gain essential skills in AI to unlock creativity and enhance productivity in all forms of creative content generation. This course covers fundamental AI concepts and practical skills, equipping participants to immediately apply AI across various content creation tasks.

Introduction:

Understand the fundamental nature of AI, focusing on its predictive technology and pattern-based responses, rather than human-like intelligence.

Understanding Inputs:

Learn how well-structured inputs (prompts) influence the quality of AI outputs and discover techniques for effective input crafting.


Brute-Force Creativity:

Use AI’s capacity to generate a wide range of ideas quickly, breaking through creative blocks with volume and variety.


Non-Linear Thinking with AI:

Explore how AI can support non-linear thinking, providing suggestions from unexpected angles and expanding creative possibilities.


Iterative Collaboration - When to Stop:

Master the process of refining AI outputs through feedback while balancing the need for iteration with recognising diminishing returns.


Full Briefs for AI:

Discover the importance of crafting a comprehensive brief to guide AI outputs, whether for specific projects or ongoing use in creative work.


Risk Management & Ethics:

Learn best practices for anonymising data, understanding potential biases, and reviewing AI outputs critically to ensure ethical use.

Start your AI journey