Master the strategic use of AI across multi-channel campaigns and complex creative projects. This course provides senior creatives and team leads with advanced skills in integrating AI tools across text, visual, video, and audio content, supporting cohesive campaigns that drive engagement and meet strategic goals.
Integrating AI Across Creative Campaigns:
Learn how to apply AI tools across multi-channel campaigns, creating a unified approach that leverages text, visuals, audio, and video.
End-to-End Campaign Planning:
Use AI to support the planning, execution, and tracking of creative campaigns, from ideation to post-campaign analysis.
Strategic Use of AI for Audience Engagement:
Discover how AI can help tailor content to different audience segments, optimising reach and engagement across channels.
Workflow Optimisation for Large Projects:
Master advanced techniques to streamline processes for complex campaigns, including coordinating cross-team efforts.
Data-Driven Decision Making:
Leverage AI to analyse campaign data, track performance metrics, and adjust strategies based on real-time insights.
Managing Brand Consistency with AI:
Learn strategies to ensure that AI-generated content aligns with brand standards and maintains a consistent voice across different platforms.
Ethics and Compliance:
Understand best practices for ethical AI use, privacy considerations, and compliance when deploying AI across large-scale creative projects.
Delivery options include online, in-person, and hybrid formats. Contact us for a detailed syllabus and pricing.
