How does Liminal Shift use AI in its services?
We integrate AI technologies to enhance our service offerings, ensuring they complement human expertise and adhere to ethical standards.

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How is my data protected when used in AI systems?
We comply with the Data Protection Act 2018 and UK GDPR, ensuring all personal data is processed lawfully, transparently, and securely.

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Will I be informed if AI is used in my project?
Yes, we maintain transparency by informing clients when AI is utilised in our services and obtain consent where necessary.

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Who owns the content generated by AI in my project?
Ownership of AI-generated content is clarified in our contracts to ensure clients understand their rights and prevent intellectual property disputes.

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How does Liminal Shift ensure AI systems are functioning responsibly?
We carefully select and use third-party AI tools that align with our ethical principles. While no AI system is entirely free from bias, we use bespoke processes designed to minimise these issues and ensure tools are applied responsibly. We also review the tools we use to ensure they function as intended and support ethical outcomes in our services.

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How often is this policy reviewed?
We review our AI Usage Policy annually to ensure its effectiveness and alignment with current laws and best practices.

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Introduction
Liminal Shift, a trading name of Cordis Video Ltd, is committed to the ethical and responsible use of artificial intelligence (AI) technologies in our services. This policy outlines our principles and practices to ensure AI integration aligns with our values, bespoke processes, and legal obligations.

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Scope
This policy applies to all employees, contractors, and partners involved in the selection, deployment, or management of AI systems within Liminal Shift.

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Principles of AI Usage

1. Ethical Integration:
   • We utilise AI to enhance our services, ensuring it complements human expertise and adheres to ethical standards.
2. Data Privacy and Security:
   • We comply with the Data Protection Act 2018 and UK GDPR, ensuring all personal data used in AI systems is processed lawfully, transparently, and securely.
3. Transparency and Consent:
   • We inform clients when AI is used in our services and obtain consent where necessary, maintaining openness about AI's role in our deliverables.
4. Intellectual Property Rights:
   • We clarify ownership of AI-generated content in our contracts to prevent intellectual property disputes, ensuring clients understand their rights.
5. Bespoke Processes and Tool Evaluation:
   • We implement bespoke processes designed to minimise potential biases in AI systems.
   • We carefully review and select third-party AI tools to ensure they align with our ethical principles and function as intended.
6. Continuous Monitoring and Accountability:
   • We continuously evaluate how AI tools are applied in our services to uphold ethical standards and ensure they deliver the intended results.

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Employee Responsibilities
Employees and contractors must adhere to this policy, participate in relevant training, and report any concerns related to AI usage.

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Review and Updates
This policy will be reviewed annually to ensure it remains current with technological advancements and legal requirements.

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Contact Information
For questions or concerns regarding this policy, please contact us.

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