Did you know?
🔹 30% of people have no internal monologue.
🔹 3% of people can’t visualise images.
About 70% of you will be reading this, hearing a voice in your head—your own, a popular podcaster, your boss, a crush. Meanwhile, around 30% will be reading in complete mental silence.
If I write about pink elephants, some will only see the words, while the rest of us will wonder what sort of currant bun he might like.
We know that storytelling improves engagement and retention, but a significant percentage of your workforce doesn’t care - they prefer cold, hard facts.
And this is before we even consider the implications for neurodivergent employees - ADHD, autism, and other cognitive differences that make up 15-20% of the workforce.
We spend our lives assuming that everyone thinks in the same way we do.
But they don’t.
Despite masses of scientific data proving the huge variability in cognitive processing, conversations around diversity and inclusivity remain surface-level - driven by crude generalisations about identity rather than how people actually engage with the world.
That’s not to say those conversations aren’t valuable - they are.
But the next logical step is to go deeper - to reframe inclusivity through a new lens. One that looks beyond appearances and sees people for who they truly are - a world rich in diversity, variety, and cognitive depth.
We can start by asking the obvious questions:
🔹 If I’m making materials and workplace culture more inclusive, how do I extend that to neurodivergent thought patterns like ADHD or autism?
🔹 Why do we divide audiences by country, gender, job role, or age—and then still produce one-size-fits-all materials for everyone in that group?
The obvious pushback? Time and cost.
But the answer is just as obvious:
If we’re already using AI to repurpose materials for different audiences, why aren’t we using it to accommodate different cognitive styles and learning preferences?
Once the initial setup work is done, AI can solve this problem without significant time or cost.
This is where the real contradiction lies.
Companies talk endlessly about purpose, innovation, ESG, and inclusivity - but they aren’t applying AI in ways that align with those goals.
Instead of politicising AI, getting trapped in hype cycles, or debating extreme hypotheticals, why not use it to solve tangible real-world problems - problems that are hiding in plain sight?
This is exactly the kind of challenge we tackle in The AI Dojo - our new training programme designed for professional communicators, creatives, and marketers.
It’s not just about generating content.
It’s about learning how to integrate AI effectively - to solve real problems, enhance existing skills, and modernise the way businesses communicate.
If companies want to lead, they need to stop seeing AI as a gimmick and start thinking about how to apply it in ways that actually move the needle - for performance, for inclusivity, and for the future of work.
Watch this space.
There’s a street scene in Minority Report where Tom Cruise is bombarded by hyper-personalised ads - billboards scanning his identity and tailoring content exclusively to him.
It’s dystopian - but it’s also not far from reality.
We already have basic versions of this.
🔹 Social media algorithms serve endless content based on past engagement.
🔹 E-commerce sites target users with recommendations tailored to buying behaviour.
🔹 Marketing teams use hyper-segmentation to shape messaging that increases conversions.
Why?
Because it works.
If you’re male and a certain age, there’s a style of communication more likely to convert you. The same goes for other broad audience categories.
So if we already personalise based on demographics and behaviours, why don’t we extend that logic to how people think?
People engage with information differently:
🔹 Visual thinkers need images, metaphors, and spatial organisation.
🔹 Analytical thinkers want structure, logic, and step-by-step breakdowns.
🔹 Emotion-first thinkers respond to stories and human connection before rational detail.
Take a leadership email about restructuring:
🔹 Some employees want just the facts and a roadmap (logical).
🔹 Others need the emotional context first (empathetic).
🔹 Some prefer a diagram over a text-heavy explanation (visual).
Most corporate communication doesn’t account for this, leading to lower engagement, misunderstandings and misalignment, or wasted time reinforcing the same messages.
But this doesn’t mean Minority Report in the workplace.
You don’t need to create ten different versions of the same materials.
What you can do is:
🔹 Ensure your communication strategy accounts for different cognitive styles.
🔹 Eliminate blind spots in messaging.
🔹 Quickly repurpose content where necessary.
🔹 Level up the effectiveness of your communication with minimal extra effort.
This is how AI should be used.
Not to overcomplicate communication - but to enhance workflows, eliminate inefficiencies, and ensure what you create is the best it could possibly be.
Right now, AI makes communication more accessible in functional ways:
🔹 Alt text for images.
🔹 Speech-to-text transcription.
🔹 Automatic translation.
But what about cognitive accessibility?
🔹 Can AI simplify complex information for people with executive function challenges?
🔹 Can AI reframe instructions for different problem-solving styles?
🔹 Can AI adjust tone and structure to accommodate different learning needs?
This isn’t just an inclusivity question - it’s a communication effectiveness question.
AI can bridge these gaps - automatically restructuring content so that communication isn’t just delivered, but actually understood.
Yet, if you spend even five minutes on LinkedIn, the AI conversation is either:
❌ AI is useless - "Look how rubbish this one use case is!"
❌ AI is magic - "Look at this technically impressive but impractical stunt!" (hype-train booooop-booooop!).
And if we zoom out even further, the bigger conversation around strategy, purpose, ESG, risk, and innovation is often just:
🔹 Reinforcement of the same orthodoxy.
🔹 Gatekeeping disguised as expertise.
🔹 Avoiding innovation while hiding behind risk.
Here’s the real question to ask yourself:
“If I used AI previously, and it did or didn’t work (doesn’t matter), how could I use it to enhance what I do?”
At Liminal Shift, when we use AI we ask ourselves:
✅ How can we use this to make more effective learning tools, such as escape rooms, and improve them over traditional training?
✅ How can we use it to design creative campaigns that cut-through the noise while adapting to how people process information?
✅ How can we refine our own services by constantly testing and improving our new ways of working?
But ultimately, that’s just Us + AI = Us++.
The bigger shift?
What if everyone on LinkedIn stopped hurling mud from their entrenched positions, paused, and asked what if there was a third position? No more defending their way of doing things or hyping AI to sell their products - and instead asked:
"What if AI meant a future where my existing skills and knowledge could result in ‘Me++’?"
Why can’t you be the next innovator in your field?
Why can’t you take your expertise and push it further?
An uncomfortable truth: 99% of people on LinkedIn fundamentally do not understand the basics of AI – both how it works or how to use it.
They never consider that AI could help them tailor materials for different cognitive patterns - because they’re stuck thinking about content or clinging to pre-AI orthodoxy.
They don’t know what’s possible.
And the free Big Tech courses won’t help - because they’re designed to sell their products, not change how you think.
The only thing that changes this?
A mindset shift - from using AI to automate tasks to using it to enhance existing skills.
AI isn’t the innovator.
You are.
AI is just the tool that frees your cognitive load, so you can think deeper, innovate faster, and deliver more.
And that’s exactly what we teach in The AI Dojo.
In 4 weeks, we’re launching the White Belt course—designed for professional communicators, creatives, and marketers who want to understand AI properly and start using it to work smarter, not harder.
Not "how to make AI do your job."
Not "how to use AI to churn out content."
But how to integrate AI into your workflow in a way that makes you better at what you already do.
🔹 If you’ve ever thought "I should probably get a handle on this AI thing."
🔹 If you’re tired of hype, misinformation, and bad AI takes.
🔹 If you want to actually use AI to level up, not just debate it.
Contact us now to see the full curriculum.
The AI Dojo isn’t about theory - it’s about action. Get ready to become You++.
